keynote speaker baltimoreKeynote Speaker Baltimore

In today’s corporate world, we are all aware of the importance of strong and effective leadership within the workplace. While there are many different conferences, books, webinars, and so forth, organizations often find it difficult to identify, develop, and retain superior leadership talent. This becomes increasingly important as competition continues to grow, and trends and strategies continue to change.

As a leading authority figure on intelligent leadership in the corporate atmosphere, John Mattone has identified a proven solution to solve the issue of finding and developing successful leaders within a company. John Mattone has worked with some of the biggest names around the world – from the late Steve Jobs to Roger Enrico of PepsiCo.

John Mattone Delivers Effective Keynote Speeches

As one of the world’s most reputable keynote speakers on leadership, John Mattone aims to inspire attendees with his events, workshops, and speeches. Before beginning any presentation, John works with higher-ups and human resources departments to determine the main objective of the speech. This allows the tone to be set so the audience can easily follow along and stay engaged.

So, what determines whether a keynote speaker is effective or not? There are a few things that you should consider including:

  1. Did the audience fully grasp and understand the purpose of the speech?

While this seems like common sense, there can be keynote speakers that turn a presentation into an event that revolves around themselves without connecting it to the main purpose of the speech. An effective keynote speech will have the audience walking away with insightful and meaningful takeaways. A successful keynote speaker will work with organizers prior to the event to ensure he or she knows who the audience is, what the takeaways should be, and any other significant details that will help them prepare a personalized experience for those in attendance.

  1. Did the speaker establish credibility and connect with the audience?

One of the most important things for a keynote speaker to do is to build a relationship with the audience. The audience has to trust that the keynote speaker knows what he or she is talking about. The audience also needs to feel that the keynote speaker is a real person that has real experiences and knowledge to share – rather than someone who was just hired to relay information from higher-ups within an organization. A keynote speaker should personalize each speech with personal experiences and background that qualifies them to speak on the specific topic at hand. This also helps the speaker connect with the audience and retain their attention.

  1. Did the audience seem engaged and attentive during the speech?

A lot of keynote speakers will use tactics such as humor to engage the audience. Keynote speeches can turn into a boring event if the speaker is unable to keep the attention of the audience. However, humor should not be used inappropriately. In addition, the speaker should clearly showcase a passion for the topic at hand.

  1. Did the speaker properly structure the speech?

Depending on the topic and the content, the speech may be shorter or longer. The length of the speech should not matter as much as the structure and pace of the speech. Effective speakers know when to put forth that strong enthusiasm and when to tone it down to keep the audience intrigued and attentive.

  1. Did the speaker present a final call-to-action for the audience?

And, finally, there should be a call-to-action that the audience clearly understands and walks away with. If a keynote speaker does not drive passion, motivation, and excitement among the audience at the end of the speech, then it will be deemed as ineffective.

Book John Mattone as Keynote Speaker In Baltimore

John Mattone’s powerful keynote speeches are personalized for the particular audience in attendance and are sure to be game-changing experiences. Contact John Mattone and book him as a keynote speaker in Baltimore for your event.