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John Mattone Global
Mainline Executive Coaching ACT Podcast
Episode 349August 15, 2025

349: Cultural Transformation: Which Comes First, Belief or Behavior?

Rich BaronMaikel Bailey
Rich Baron & Maikel Bailey

Episode Notes

If you're serious about transforming your organizational culture, you must start at the top! Because when leaders change, everything changes.

One of the most powerful levers for culture transformation is prioritizing executive coaching. When senior leaders engage in coaching, they don’t just evolve individually—they become catalysts for systemic change.

From diagnosing cultural misalignment to scaling leadership cascades, coaching helps leaders clarify vision, shift mindsets, and build systems that embed values into the fabric of the organization. It’s not about slogans—it’s about behavior, belief, and accountability.

Rich and Maikel talk in depth about why CEOs and senior leaders must look at themselves as the mirror of the organization and the catalyst for change on this episode of Mainline Executive Coaching ACT.

Leaders, Lead Well!

Thank you to all of our listeners in over 100 countries and now, 1,000 cities worldwide, we greatly appreciate your support! We truly hope that what we bring to our listeners will improve your ability as leaders.

Mainline Executive Coaching ACT has been recognized by FeedSpot as one of the top Executive Coaching Podcast in the world based on thousands of podcasts on the web and ranked by traffic, social media, followers & freshness.

John Mattone Global: https://johnmattone.com/

About the Hosts

Rich Baron

Rich Baron

Chief Operating Officer & Master Certified IL Coach

Master Certified IL Executive Coach, Lean Six Sigma, 100% Customer Retention (2006-2019)

As JMG's Chief Operating Officer and a Master Certified Intelligent Leadership Executive Coach, Rich brings diverse expertise in cultural transformation, operational leadership, and coaching leaders from emerging talent to CEOs.

Maikel Bailey

Maikel Bailey

Master Certified IL Executive Coach

Master Certified IL Executive Coach

Maikel Bailey is a Master Certified Intelligent Leadership Executive Coach with extensive experience in executive leadership, cultural transformation, and emerging leader development.

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