Do you have a Personal Mission Statement? If you don’t think of yourself as a brand just like a company brand you are making a big mistake. One thing that I have learned that I try to pass along to the executives and companies I work with is that it is truly the disciplined pursuit of less that gives us more. The problem though is that we don’t live in a world of less…we live in a world of more! Everyone wants more from us—our bosses, families, everyone. We live in a world that is all about velocity, multi-tasking, and agility. This world will not be going away anytime soon…if anything, things predictably will only intensify in the years ahead.

So, what should we do? How do we cope? How to we successfully navigate the world of velocity? How do we actually achieve the disciplined pursuit of less? The answer: having a Personal Mission Statement! Remember the late Stephen Covey’s book, The 7 Habits of Highly Effective People…to me the greatest personal success book ever written. Covey wrote about the habit of “Begin with the End in Mind”. That’s what I am talking about here. When you reflect a lot on your personal mission, vision and purpose you force yourself to “go inside” and hone in on your values, beliefs, gifts. Ultimately, our actions, behaviors and our successes are tied to our values. So, what are your values? How can you bring value to the world? Whom do you want to impact in a positive way? The exercise of reflecting and then writing (and most importantly believing in and living) your Personal Mission is perhaps one of the greatest exercises we can do help facilitate our success in business and in life.

Here are some great examples of successful CEO’s who have Personal Mission Statements:

Denise Morrison, CEO of Campbell Soup Company
“To serve as a leader, live a balanced life, and apply ethical principles to make a significant difference.”

Joel Manby, CEO of Herschend Family Entertainment
“I define personal success as being consistent to my own personal mission statement: to love God and love others.”

Oprah Winfrey, founder of OWN, the Oprah Winfrey Network
“To be a teacher. And to be known for inspiring my students to be more than they thought they could be.”

Sir Richard Branson, founder of The Virgin Group
“To have fun in [my] journey through life and learn from [my] mistakes.”

Amanda Steinberg, founder of
“To use my gifts of intelligence, charisma, and serial optimism to cultivate the self-worth and net-worth of women around the world.”

Back to blog