The World’s #1 Executive Coaching and Business Coaching Blog (2017-2021)
Leadership Speaking for CEO’s: Why It Matters
August 7, 2017 | Category: Blog, Intelligent Leadership
Having a voice, and having something to say are two different things. Learn everything you should know about leadership speaking with John Mattone.
For top leaders and c-level executives, communication is the engine that transforms great ideas into results. It doesn’t matter how experienced you are or how efficient you are at doing what you do if you can’t communicate what you know to those that should be benefitting from you. A leader that doesn’t grasp the importance of leadership speaking is as good as a teacher that can’t teach a basic concept.
You probably make an effort to keep yourself updated with the latest business books and articles, you read papers, you follow other business blogs and you’re absorbing a massive amount of knowledge that you can pour directly into your work. But to turn all of this knowledge into something more tangible and measurable, you need to understand what leadership speaking is and what is not.
In order to talk, you have to listen first
One of the many misconceptions of leadership speaking is the idea that you should stage a perfect speech where you, and only you, get to talk as if you were giving a master class. Trust us, having something to say doesn’t mean it’s something worth listening. You could be presenting the most relevant finding in the last decade and it won’t suffice the wrong audience.
Once you know your audience, you need to make sure they get engaged with what is happening. They need to join the conversation. It could be something as simple as asking them to raise a hand while asking a simple question or taking a moment to interact personally with a participant. To get them invested, you have start a dialogue.
What can they learn from you?
As humans, we held onto stories in order to thrive and survive. In its core, storytelling remains the same. We listen to others whom we believe would say something crucial for our well-being and survival. On a business level, it isn’t much different; we want to hear from those who have the tools and right attitude to help us reach our corporate goals and make us grow. People want to be inspired too, they want to feel you know where you’re going, and that’s one of the most rewarding experiences of being a leader, setting a path for those who want to start a journey after hearing your story.
What top executives can learn from John Mattone
Telling a good story goes way beyond recounting certain events in an established sequence for entertaining purposes. When it comes to business and storytelling, facts and rough data might be necessary for setting credibility and make a point, but what keeps the audience thrilled and invested is emotion. If there’s no emotion, the audience can’t connect with what you’re saying.
John Mattone is an expert when it comes to connect with their audience. The emotional connection allows him to reach their audience in ways others can only begin to imagine. Yes, John delivers great speeches with simple and memorable lines, but it’s the way he does it, that ultimately counts.
With John Mattone, you will laugh, you will learn, and you will have a great time while growing both professionally and personally.
How do you know it is working?
Measuring the success or relevance of a speech can be quite a hassle if you don’t understand what your initial goals are. The goal of a speech shouldn’t be just to motivate, but to inspire certain behaviors that can ultimately be transformed into specific actions that will in turn lead to a desirable outcome.
For example, if you want to build a stronger work culture around the office, one of your goals should be to operationalize which values function as the foundations of your work culture, and which behaviors would reflect such values in order to foster a positive organizational climate.
When you work with John Mattone, you can articulate your needs in a more organized fashion. You can define which outcomes are aligned with your current business goals and evaluate the efficiency of the campaign. A great speech without concrete results won’t get you anywhere.
Leadership speaking: Do you need it?
Nowadays, anyone can have a voice. It only takes one click and you’ll be browsing thousands of videos from people all over the world who have great advice and wonderful intentions. While videos are great, and influencers are at their best moment, the idea of live speaking for business is stronger than any video or social media post. Live speaking has a tremendous effect on your audience –which is also part of your organization. It’s indisputable, sharing a video might stir some emotions, but watching the whole thing live and feeling invested and with a new resolve, is one of the best gifts you can give to those who are part of your business.
John Mattone success comes from an extensive record with companies like, Coca-Cola, Apple, and each individual client that has received the personal guidance of a seasoned leader with experience in Intelligent Leadership, Cultural Transformation, Talent Culture, Success Mapping, Management Trends, and many more.
If you want to know more about how executive coaches can help, John Mattone is the author of different books like Lessons in Leadership, Culture & Culture Transformation, or the Success Yourself title that holds some valuable material for your growth as a leader.
Find out more by contacting John Mattone today, and take the next step towards success.
Glossary of terms
Audience engagement – an environment where audiences feel empowered to interact with a presenter, due to outstanding presentation content and delivery, and a human-to-human connection the presenter makes with the audience
Leadership culture – the system of an organization’s norms at its top level of leadership. The leadership principles that make up leadership culture are shaped by top leaders, and sometimes by outsiders like leadership speakers or leadership coaches.
Leadership content – this is the “meat” of the leadership speech, the information that helps change people’s perspective, inspire them to new achievements, or impart critical knowledge or wisdom on a topic. Without good leadership content, leadership speaking can be dull or empty.
Organizational culture – a foundation of shared values, beliefs and commonalities that includes vision, mission, and those aspects that allow people in organizations to work towards a common goal.